Driving the esports department of a certain region is no small job. Driving it for three games is even more challenging, but that is exactly what François-Xavier Deniele does in his role as the EMEA (Europe, the Middle East and Asia) Esports Director.
While the public does not see him on screen at events like Jan "BK-201" Moerland or Brand Director Alexander Remy, Deniele has a lot of impact on Siege esports, especially in the EMEA region. He and his team is constantly on the hunt for new markets for expansion, and the constant growth of current markets.
François-Xavier Deniele
As part of the management in charge of Rainbow Six Esports, his role is crucial if Siege is to reach the heights of other esports, such as Counter-Strike: Global Offensive (CS: GO). Deniele's impact is also not solely limited to the esports side of things, but also reaches out to improving playing conditions in general as needed, which in turn can spur the growth of a robust esports scene in the region.
To find out more about him and his team as the Season 9 Finals get closer, SiegeGG asked Deniele a few questions:
Can you explain to us what exactly your job entails?
In an interview with PCGamesN at the Season 8 Pro League Finals, you had said, "we have some very good ideas for the south-east of Asia with the Thailand market". Could you elaborate?
Any hints on the location for the Season 10 Pro League Finals?
The Year 4 Roadmap for Siege Esports (iBuyPower's Minor has since become the Alliance Esports Minor)
How does it feel that APAC is going to be hosting a full-fledged Pro League Finals?
With two “Tier 1” organisations now in APAC, how optimistic are you that more will be following suit soon?
How involved are you in helping organisations connect with teams? For example, Cloud9 and mantisFPS and 0RGL3SS and whichever organisations may be interested.
Cloud9 signed the mantisFPS roster earlier this year
What more can we expect as far as esports are concerned in the Middle East and Africa?
Who do you think is going to be winning at Milan?
---
The Milan finals are taking place on the 18th and 19th of May, which Francois-Xavier Deniele is sure to be watching keenly. To keep up to date on Milan coverage before, during, and after the event, be sure to check back here at SiegeGG.